In leadership, your internal customer is just as important as your external one. Good leaders know that the way their teams treat their customers is generally a reflection of the way they’re treated themselves. And when it comes to customer service these days, it’s all about creating experiences that build a connection. In this Volume, you will develop a strategy to drive a customer focused culture from the inside out. You will explore proactive and reactive methods for driving and supporting strong customer relationships that go beyond a transactional approach – to successfully develop long-term customer advocates.